How To Choose The Right Email Marketing Program

Email marketing is a powerful tool in todays tech oriented, internet-based world. It can be used to interact with a customer base to increase profits, as well as gain new customers. As powerful as the tool is, it can be easily misused. There is a very thin line between email marketing and spam. Luckily, the following article will help you use email marketing without spamming unnecessarily.

If you want your email marketing messages to be successful, make sure you have permission to send them. If you do not have permission from your recipients, the potential consequences can range from being added to spam filters all the way up to getting blacklisted by Internet service providers themselves.

Always proofread your emails. All correspondence should be completely coherent and error-free. You should also test the emails layout to make sure everything shows up correctly. Dont forget, if you have embedded links, to check the links to be sure they function properly.

Data mine your email list and bucket your audience into various segments based off of any profiling data you have. This will allow you to be more strategic with your messaging and effectively increase your chances of higher open and click through rates. Even if you dont have profiling, look to geo-targeting. Various regions respond differently to different types of messaging.

Do not depend upon graphics-heavy emails in your campaign. Graphics are block by some email programs, so if you have a lot in your email, your audience may not be able to see or read the whole email. Also, many spam filters use quantity of images as a variable in determining if a message is likely to be spam.

Make sure that your email subscribers know exactly what to expect from you. An excellent way to do this is to make your first email to every new subscriber a default informational message. You should lay out what sort of content you intend to send them, and also indicate the frequency of messages they can expect from you.

Get creative with your email designs to find out what works best. Send out a few emails with content and links that differ in their fonts and text color. Play around with image positioning, including buttons and logos. After youve sent the emails, find out which ones had the best click-thru rates. Stick with those for the time being, but change it up on occasion to see if you can find a method that works even better. More click-thru rates equate to more sales.

Proper branding of your business includes a good email marketing strategy. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will enable your customers to quickly recognize the source of the email.

Exercise

There is nothing wrong with composing your marketing emails in HTML, but you may find it rewarding to give it a break from time to time. A simple message composed in plain text will be taken as a little more intimate and a little less formal by your subscribers. If you exercise moderation, sending plain text emails can encourage loyalty and draw your readers closer to you.

As stated before, in a world dominated by the internet, email marketing is a powerful tool. Though it can be used for good purposes, such as interacting with potential and current customers, it can be misused as well, taking on the form of spam. When you use email marketing, keep this article in mind and your messages wont end up in your recipients spam folder.