Good Email Marketing Ideas That Increase Your Subscriber Base

How do you get started in email marketing? Well, reading this article is a great first step! Weve filled it with tips, tricks, techniques, secrets and strategies which will arm you with the tools you need to boost your profits and increase the traffic to your online presence in no time flat!

Offer a coupon to customers who sign up for your marketing email list. Put a form on your website where customers can sign up and set the form to email automatically new customers a coupon when they submit the form. This encourages customers to agree to allow you to send them marketing materials so that you wont be accused of sending out spam.

The easier it is to subscribe to your email newsletter, the more subscribers you will have. If you have a physical store, ask your customers for their email address when they make a purchase. If you sell on a website, ask them for their address when they are ready to check out.

Be predictable in your emails. Send them on a specific schedule. Make sure you send something at least monthly, this will help keep your customers interested. If you can send emails on or two times a week, that is even better. Test out which days give your site the best responses, and then use these days as your normal days to send emails.

Limit yourself to sending only one email message each week. Most of your customers probably receive multiple emails each day, and are too busy to constantly open message after message. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.

Go for professional over slick with your emails. Dont send emails that look like flashy webpages. This comes across as impersonal to the recipient. Also, keep in mind that many email programs will not display HTML images. So, do not focus on images in your emails. Go for concise, professional, and inviting so that everyone can read it.

Email is a great marketing tool, but it is not an arena where the hard sell is appreciated. Never pressure your subscribers into buying. Put sales pitches at the tail end of your emails, especially if your readers signed up with expectations of informative content. Consider email as a tool to cultivate interest, not instant sales.

Learn the things you should avoid by checking out what people think is spam. Get an email account thats free and post your email address around the Internet. You will see spam coming from every direction. Study these emails for examples of what not to do, and tweak your own campaigns as needed. Going the extra mile to distinguish yourself from spammers is a great way to build brand respectability.

Test sending your email marketing on different days of the week and at various times during the day. Youll find that different times and dates will increase or decrease your open rates to your emails. Note the best time/day of the week mixtures and plan your most important email marketing campaigns to be released during those windows.

Exercise

There is nothing wrong with composing your marketing emails in HTML, but you may find it rewarding to give it a break from time to time. A simple message composed in plain text will be taken as a little more intimate and a little less formal by your subscribers. If you exercise moderation, sending plain text emails can encourage loyalty and draw your readers closer to you.

Its time for you to start your email marketing campaign, so take what youve learned here and get started! Focus on working step by step and day by day to build your business, your income and your reputation. In the end youll be proud of your hard work when you see the profits rolling in!